category: brand identity
deliverables: logo design
concept: Araya is a sustainable swimwear line that recently went under a brand identity development. With the influence of the Thai name Araya meaning "lady" or "ladylike", Araya's line has a strong sense of sophistication and femininity that is expressed through a coastal life-style. My role in this project was to develop a logo true to the tone and spirit of the Araya swim. Below is the deck showing the creative process of this brand development including exploration of associative words, type styles and mood boards.
