category: illustration
deliverables: signature
concept: Design and illustrate an original soda identity given a random location, product, and animal. My assignment was London, club soda, and Hamilton the Golden-Doodle. I kept the logo clean and minimal through my use of light/airy colors and typography to convey the refreshing and pleasant aspect of club soda. I used a cute and friendly illustration style to bring out the spirit and character of a Golden-Doodle. The colors were inspired by the iconic London Bridge to authentically communicate qualities of this British club soda identity.
